Founding Story:

Optimize was founded by me (Felix) in April 2022. I started the project because none of the chain waxes currently available on the market truly satisfied me in terms of lubrication performance and cleanliness. In mid-2023, I finally completed my dual-study business administration degree and am now working full-time on bicycle chains.

A lot has happened since the start in 2022! It all began with graphene liquid chain wax. Since then, the product range has expanded significantly. From various liquid wax variants, it moved to hot wax. Suitable ultrasonic baths and cleaning agents are now also available.

The newest additions are the bearing greases and pre-waxed chains, bike cleaners, and now, hot off the press, ultrasonic cleaning fluid.

Mission:

Where will it go in the next few years?

Optimize aims to be perceived as a complete provider in the field of bicycle care. The chain wax system, from cleaning to waxing, should be fully covered by Optimize. In addition to first-class chain lubrication products, the care sector should also be covered.

Vision:

Optimize strives to be at the forefront of bicycle care by developing innovative and highly effective care products. Our vision is to enable cyclists worldwide an unparalleled riding experience by providing first-class products that not only optimize the performance and longevity of bicycle chains but are also environmentally friendly and sustainable. We aim to set the standards in the bicycle care industry and become a trusted symbol for cycling enthusiasts worldwide through continuous research, development, and commitment to the highest quality.